Member Retention

Happy exercisers are your goal. Helping people live healthier lives is ours. Both are achievable with the variety and options for progress that are provided by Life Fitness and Hammer Strength equipment. Even the most amazing equipment won’t get people excited if they are intimidated by it or don’t know how to use it so we offer training tools for staff members to learn how different machines can help people achieve success. Whether an employee is walking a potential member through the facility or working with a long-time personal training client, our materials have insight into getting the most of every workout.   

Equipment Selection

  • Our two industry-leading brands, Life Fitness and Hammer Strength empower you to create a fitness floor tailored to your exercisers. We offer variety in our two cardio lines and 12 different strength lines, because we know that having choices helps you choose the right equipment to best suit your needs. A variety that also helps exercisers avoid boredom, plow through plateaus and achieve their goals—which they will attribute to your facility. Because the best exercise plan is one with room to grow, the best facilities enable that growth and thoughtful owners are rewarded for their foresight with very loyal members.


    • Experienced Sales Consultants
    • Life Fitness and Hammer Strength Brands
    • Life Fitness Journey

Staff Education Tools

  • The Life Fitness Academy has devised a multi-step learning solution with options that benefit every fitness professional. It all begins with e-learning where staff and trainers can conveniently gain and test their knowledge. Fun, dynamic live and on-demand webinars comprise the next level of available training.


    • On-Site Training
    • E-Learningn
    • Webinars
    • Grand Opening On-Site Trainer Support
    • Product Education Videos

Member Education Tools

  • For those facilities that have limited staff, having great instructional materials to help train your members on features and proper usage of your Life Fitness and Hammer Strength equipment can be a big help. The Life Fitness website Fitness Advisor section is a great place to direct your exercisers for fitness articles instructional videos and other tips on how to get the most from their workout. Our Life Fitness Academy trainers can further personalize equipment training for your exercisers by providing in-person instruction for your members, in your own facility.


    • Educational Video Content
    • Grand Opening On-Site Trainer Support

Membership Sales Tools

  • We understand selling memberships or promoting your facility to prospective exercisers is critical to your success. That's why Life Fitness wants to help you maximize your equipment investment, by giving you the tools to promote your equipment and it benefits, and give you unique ways to distinguish your facility. Things like the Life Fitness Journey Concept and unique workout tools like Life Fitness LFconnect website. And staff education tools, so your trainers and staff can highlight allthe features that help sell the equipments benefits - and ultimately those of your club - to prospective members.


    • Tour Guide Program
    • Life Fitness Virtual Trainer Website
    • Life Fitness Journey
    • Product Education Videos (Staff)

In-Facility Promotional Materials

  • Keeping your facility looking and feeling fresh and exciting can be as easy as adding some new visual elements. We believe that these can be both eye-catching and educational. Many of our posters call out relevant information that makes exercisers feel comfortable.


    • Coming Soon Posters
    • 2D and 3D Layout Posters
    • In-Facility Product Promotional Signage